USA SOFTBALL Partners with Be The Best

USA SOFTBALL Partners with Be The Best

Wilmington, NCBe The Best is excited to announce a promising partnership with USA Softball (USAS) as Tim Doby takes over as Commissioner in North Carolina.

“We are thrilled to join forces with Be The Best,” says Tim Doby. “Be The Best offers a great networking opportunity with an impressive speaker line-up that translates to an invaluable learning experience for coaches and players at all levels. This year with so many Little Leagues attending, there will be quite a draw for youth as well as coaches of younger players.

USA Softball is a volunteer-driven, not-for-profit organization that serves as the governing body for the United States national softball team and oversees more than 120,00 amateur teams nationwide. Now representing a membership of more than 2,000,000, USAS is responsible for adopting softball’s first universally accepted rules of play and for implementing consistent and fair competition across the country. USAS sanctions competitions in every state through a network of state/metro associations.

As well as being the primary funding source and pipeline to the USA Softball National teams, USAS provides opportunities for people of all ages to play softball at a variety of levels. USA Softball offers recreational, league, tournament, and national championship play for fast pitch, slow pitch, and modified pitch and conducts over 100 national championships a year.

“The convention’s move to Wilmington complements our efforts at USA Softball to make the southeast region a strong player for years to come,” says Doby. “I can’t wait!”

As the nation’s longest-running baseball and softball coaches convention, Be The Best is committed to the education and development of youth in sports. Hundreds of coaches, players, and sports enthusiasts from across the country attend this annual event. Known for its interactive and casual format, Be The Best levels the playing field, giving attendees an opportunity to connect with the speakers that include college coaches, professional coaches, former Olympiads, and sports specialists. Topics range from skills and drills to conquering the mind game and building your best brand.

“I can’t think of a more relevant partner than USA Softball,” says Diego/Lindsay, co-owner of Be The Best. “Our visions are perfectly aligned in that softball’s accessibility to all is of paramount importance. And we are both committed to assuring that players, coaches, and fans all experience the best of the sport they love.”

For 50 years, Be The Best Baseball and Softball Coaches Convention has preserved the founding concept of providing an affordable, accessible convention created for coaches, by coaches. Now run by Alphas Alliance, a woman and minority owned and operated business, Be The Best will be held for the first time in Wilmington, NC from January 13-15, 2023.

For more information, please email info@bethebest.com or call (910) 839-7131.

BASEBALL AND SOFTBALL GREATS Share GAME-CHANGING Insights at Be The Best Convention

BASEBALL AND SOFTBALL GREATS Share GAME-CHANGING Insights at Be The Best Convention

The country’s longest-running baseball and softball convention marks 50 years with show in Wilmington, NC on January 13-15, 2023.

Wilmington, NC – In celebration of Be The Best’s 50th anniversary, some of the country’s most esteemed coaches and experts will come together to share insights and instruction at the Wilmington Convention Center on Friday, January 13 through Sunday, January 15, 2023. Alphas Alliance, a software company that caters to coaches, is thrilled to announce their acquisition of Be The Best as well as the unveiling of this year’s exciting speaker line-up.

“The Wilmington and Beaches CVB and its travel partners are honored to be selected as the site of the convention’s 50th anniversary,” says Kim Hufham, President/CEO of the New Hanover County Tourism Development Authority. “Our riverfront convention center is within easy walking distance of hotels, inns, and vacation rentals, as well as restaurants specializing in locally-sourced seafood and produce. Wilmington’s variety of museums, beaches, tours, cruises, parks, gardens, and sports facilities make it the ideal destination for attendees to bring along their families for a memorable convention and vacation.”

The site was specifically chosen for its affordability and versatility as well as its deep roots in the baseball and softball worlds.

“Wilmington’s vibrant collegiate and amateur level sports scene combined with our beautiful beaches and historic downtown have long been a draw for athletes of all skill levels to train, recover and refocus,” says Natalie English, CEO of Wilmington’s Chamber of Commerce. “We are so pleased that Be The Best has selected our city for this event.”

On the baseball side, speakers at the event include USA Baseball, Andrew Bartman; Savannah Banana’s Head Coach, Tyler Gillum; 2021 NAIA National Champions, Georgia Gwinnett College Head Coach, Jeremy Sheetinger; Seattle Mariners Hitting Coordinator, CJ Gillman; St. Louis Cardinals MiLB Head Coach, Patrick Anderson; Team USA Olympic Team / Boston Red Sox Coach, Darren Fenster; and University of Mount Olive Head Coach, Rob Watt.

On the softball side, speakers at the event include 2022 CAA Champions, UNCW, Retired Head Coach, Kristy Norton; 2022 D3 NCAA Champions, Christopher Newport University, Head Coach, Keith Parr; University of South Carolina Hitting Coach, Josh Bloomer; Virginia Tech Pitching Coach, Doug Gillis; 2x NCAA D3 Champions Head Coach, John Tschida from Saint Mary’s University; and Starz Gold Head Coach, Tony Short.

Also speaking at the event about elite mindset and mental performance are renowned speakers, Olympian, Joey Lye; and Cheryl McCormick from Gravitational Performance.

“Being around other people who want to learn and grow and get better just makes our game better,” says Andrew Bartman, Director of Coaching Development for USA Baseball. “Be The Best is a very high-level event that offers both intimacy and access to the presenters who are there to share ideas with other like-minded individuals.”

Now owned and operated by Alphas Alliance, Diego Ibarra and Lindsay Mayer bring a new vibrancy to Be The Best. As owners, coaches, and entrepreneurs, they explore out-of-the-box concepts and incorporate cutting-edge technology, yet are deeply committed to Be The Best’s original vision, which was put in place when it was founded back in 1972. Ibarra and Mayer recognize that the success of the longest-running baseball and softball convention is contingent on it being a show for coaches, created and run by coaches.

“I am beyond excited to move this event to Wilmington, NC,” says CEO, Lindsay Mayer. “It is a beautiful, affordable city right in the heart of the baseball and softball worlds. I look forward to connecting thousands of coaches and athletes as well as creating business opportunities that extend beyond the field.”

Be The Best traditionally attracts about 1,500 attendees who come together each year to interact with former professional and Olympic athletes, college coaches and other baseball and softball professionals who share their experience and expertise. Speaker topics include everything from how to build a championship program and making sense of the mental game to pitching mechanics and defense skills.

“I see it as a journey,” VP, Diego Ibarra says. “And no matter where we are on our individual paths – whether it’s Little League, travel ball, college, or at the pro level – we can all learn from each other in our quest to Be The Best players, coaches, and selves we can possibly be. I am proud to be in a position to help empower so many individuals on their personal journeys.”

Registration is now open and can be accessed at www.bethebest.com.

Ticket Type Price Cart
Coaching Staff of 4 $199.00

Add to cart

Travel Organization (25 Tickets) $999.00

Add to cart

Adult Pass $50.00

Add to cart

Student Pass $39.00

Add to cart

VIP Coaches Reception $25.00

Add to cart

If you are interested in a sponsorship or being an exhibitor at Be The Best Convention, please contact Lindsay Mayer or Diego Ibarra at info@bethebest.com or visit the website at www.bethebest.com.


Alphas Alliance is an innovative software company built to make coaches’ lives easier. For more information, please visit www.alphasalliance.com.

Be The Best Makes Major Waves in Move to Wilmington, NC!

Be The Best Makes Major Waves in Move to Wilmington, NC!

New Wilmington tech startup makes major waves by bringing the longest-running baseball and softball convention to Wilmington for its 50th Anniversary 

Wilmington, N.C.—Be The Best, the country’s longest-running baseball and softball show is making waves and moving to Wilmington, NC.  The Be The Best Baseball and Softball Convention will take place January 13-15th, 2023 at the Wilmington Convention Center. Owners Lindsay Mayer and Diego Ibarra acquired Be The Best as part of their Alphas Alliance venture, as a way to further connect coaches, athletes, and businesses, and create opportunities that extend beyond the sport.

“The Wilmington and Beaches CVB and its travel partners are excited to be selected as the new site for the ‘Be The Best’ Baseball and Softball Convention in January 2023. Hosting the longest-running baseball and softball coaches’ clinic in the country during the organization’s 50th anniversary is an honor. We look forward to welcoming attendees and sharing with them all our destination has to offer, from Wilmington’s pedestrian-friendly Riverwalk and historic district to our three colorful island beaches,” stated Kim Hufham, president/CEO of the New Hanover County Tourism Development Authority. 

“Our riverfront convention center is within easy walking distance of hotels, inns and vacation rentals, as well as restaurants specializing in locally sourced seafood and produce.  And, it’s only a few minutes’ drive from the beach. From the river to the sea, Wilmington and our beaches offer a variety of family-friendly attractions, museums, tours, cruises, parks, gardens, and sports facilities that make it the ideal destination for attendees to bring along their families for a memorable coastal convention and vacation.”  

Each year, Be the Best, attracts approximately 1,500 people interested in learning more about coaching, and bettering themselves in the world of all things baseball and softball. Athletic coaches of all age groups from Little League through college participate in the clinic. 

CEO of Wilmington’s Chamber of Commerce, Natalie English stated, “The Wilmington Chamber of Commerce is pleased the ‘Be the Best’ Baseball and Softball Convention has selected Wilmington, NC for their 2023 event. Baseball and softball are America’s pastime and we can’t think of a better place to host members of this special athletic tradition than Wilmington, NC. Our vibrant collegiate and amateur level sports scene combined with our beautiful beaches and historic downtown have long been a draw for athletes of all skill levels to train, recover and refocus.” 

Be The Best is known for its expert guest speakers that include former professional baseball players and managers, decorated Olympian athletes, college and university coaches, and other credible baseball and softball professionals who offer tips and tools to enrich their art of coaching. Guest speakers cover topics like how to build a championship program, pitching mechanics, hitting drills, and defense skills. 

“The athletes these coaches interact with on a daily basis will not only represent our county in some of the most hallowed stadiums and competitions on the planet but will also develop into skilled entrepreneurs, business leaders, elected officials, and coaches themselves – we are excited Wilmington gets to play a small role in that development process,” stated Josh Hallingse, Wilmington Chamber of Commerce’s Vice President of small business development and business retention. 

Approximately 100 vendors attend the yearly event, showcasing new products and technological advances in their sport. Exhibitors make sales and contacts at the clinic and continue to supply coaches with products and information throughout the year. For more information on becoming an exhibitor and/or sponsor, please visit www.BeTheBest.com for more details.

Registration for Be The Best Baseball and Softball Convention is now open for the event taking place in January of 2023. The registration rate for an adult pass to the event is $175 (Early Registration $125), and there are many different discounts offered including full staff rates, student rates, and club/organizational rates. Coaches and other interested parties are encouraged to sign up now at www.BeTheBest.com where more details are available.

Throughout this three-day event, Lindsay and Diego plan to provide attendees with an experience that will leave a long-lasting positive impression on everything that Wilmington and Be The Best have to offer. 

In her announcement, Alphas Alliance CEO Lindsay Mayer states, “We are beyond excited to move our event to the beautiful Wilmington, NC! Not only is this region of the country an enjoyable and affordable escape, but it is also a staple to the youth baseball and softball travel community. Our goal is to add value to the community through our educational networking event, and we know that by moving Be the Best to Wilmington we will be connecting thousands of coaches and athletes as well as bringing business creating opportunities that extend beyond the field.”

For more information, please contact Lindsay Mayer or Diego Ibarra, info@bethebest.com, or visit the website at www.BeTheBest.com or www.AlphasAlliance.com.


Lindsay Mayer and Diego Ibarra founded Alphas Alliance in May of 2021 after being encouraged by their Head Coach Jay Miller while at Hofstra University. By December, their first product, AlphaSigns has attracted some of the best softball and baseball programs in the country, and hundreds of travel organizations. Read the Alphas story here!☺️